Sincero then offers seven steps to finding happiness:ġ.

You can’t control how other people think of you and treat you-but you can control how you treat yourself and how you think about yourself, so make that a positive. This involves stopping yourself from worrying about what other people think of you and celebrate how great you are instead. This leads to Sincero’s belief that it is crucial that we love ourselves. Sincero offers simple steps to get past your own ego: stop at nothing, have faith in yourself, stay the course, and truly believe that you are awesome. Your true self is a â€›superhero,’ based on love and joy and open to the experiences the universe is offering, while your ego is usually just in the way. For Sincero, our ego is a defense mechanism born out of insecurity about our place in the universe, and it acts to disparage the amazing things around us so we don’t have to feel smaller and less amazing in comparison. Sincero advises us to be aware of our own ego-and to distrust it. Forcing yourself to be conscious of what’s happening will lead to being open to new experiences and ideas. Sincero then states that the key to a more joyful and purposeful life is being in the moment, being aware of what’s happening both inside and outside yourself. If we’re out of touch with our subconscious mind, then we’re being controlled by it. Despite being more or less totally unaware of what’s going on in our own subconscious, Sincero states that our subconscious is like a blueprint for our lives, containing all of the beliefs that guide our decisions. Sincero then dives into the meat of her book, arguing that our subconscious mind is much more important than we usually realize.

She warns that following the advice in the book will probably require going outside your comfort zone. She states that the book is not an attempt to make money, but rather an attempt to share the wisdom she accrued over the years dealing with her own problems. Sincero opens with a brief introduction in which she recounts her own history of being unaware of her own self-sabotage even as she dealt with plenty of setbacks and failures.

Sincero uses casual, blunt language to argue that our failures and obstacles in life are all in our heads, and that success is often just a matter of identifying those bad behaviors and eliminating them. You Are a Badass is a self-help book by success coach Jen Sincero, published in 2013.

You re a badass